Corie Apodaca joined Mountaineer athletics in June 2023 as associate director of sports marketing. In this role, she is the direct sports marketing contact for women’s basketball and volleyball while also overseeing the Mountaineer Kids Club.
Apodaca comes to WVU after serving as Long Beach State’s associate sports marketing director this past season where she oversaw baseball, women’s volleyball and women’s basketball. She was tasked with leading all on-field promotions, sponsor activations, community outreach and marketing, and ticket sales. Her marketing efforts helped increased Long Beach State baseball’s per-game attendance by 54%, while increasing revenue by 52% from the prior season.
Her professional experience also includes a stint at New Mexico in 2021 as its assistant director of marketing overseeing women’s volleyball and women’s basketball. Prior to that, she spent a year at Syracuse where she was a sports marketing assistant, and at AEG Sports where she was an internal sales representative for the Los Angeles Kings professional hockey team.
Apodaca earned her undergraduate degree in marketing from Chestnut Hill College in 2017, and a master’s degree in sports management from the University of Kansas in 2020.
The Ontario, California, native resides in Morgantown.
