WVU’s Mon Hills Music Group partners with VEEPIO on NIL policy opportunities for student athletes pursuing commercial prospects in the music industry
September 20, 2021 04:17 PM | Baseball, Football, Men's Basketball, Golf, Men's Soccer, Men's Swimming & Diving, Rifle, Cross Country, Gymnastics, Rowing, Women's Soccer, Women's Swimming & Diving, Volleyball, Wrestling
Morgantown, W.Va. - WVU College of Creative Arts record label group, Mon Hills Music Group, is proud to announce its partnership with an integrated ecommerce platform, VEEPIO, to empower WVU student-athletes in identifying, realizing and managing commercial opportunities in the music industry related to new NCAA's NIL (name, image, likeness) policy.
"We are excited to partner with VEEPIO on this important venture and valuable service to WVU athletes," Professor Darko Velichkovski, Director of Mon Hills Music Group and WVU Music Industry Program said. "The VEEPIO's leadership team - Grant Wiley, Najee Goode and Jonathan Ohliger – are all not only WVU graduates but outstanding WVU football program alumni, and it is always a pleasure to work with those who understand our state, our people, our university, and that "once a Mountaineer, always a Mountaineer" is not just a slogan, but our way of life."
To this end, Mon Hills Music Group has created a new record label, Climb Records, which will join its group of two existing labels, Mon Hills Records and Go 1st Records. In collaboration with VEEPIO, Climb Records will be operated and managed as a music production, artist representation and record label platform for WVU student-athletes pursuing commercial opportunities in the music industry field.
"Grant, Najee and Jon understand and value West Virginia and WVU, just like we at Mon Hills Music Group do, and they also understand our student-athletes, are deeply embedded in the athletes commercialization business, and have created a powerful fintech platform for that business," Velichkovski added. "Mon Hills Music Group's collective expertise and experience in the music industry systems, production and practices will further VEEPIO's commercial reach and will expand the scope of commercial possibilities for WVU athletes.
"The music industry, as a multi-billion dollar international business, is full of business opportunities that musically inclined WVU student-athletes may want to explore. Mon Hills Music Group and its Climb Records label, in collaboration with VEEPIO and its team, is now here to help them pursue and capture those types of opportunities. We are looking forward to working with and empowering many of our WVU student-athletes in this area."
"We are excited about this partnership with Mon Hills Music Group to bring this generation of WVU athletes the ability to explore and extend their talents in the music industry," Grant Wiley, VEEPIO's Chief of Culture and WVU Sports Hall of Famer said. "Athletes, in this day and age, have multiple talents, and because of technology they have been able to explore and build those talents on their own, but now, with this partnership, our athletes can take it even further. We want the present and future generations of WVU student-athletes to know that WVU is continuing to provide them with resources to be successful in all areas of their lives, not just in sports."
"We are excited to partner with VEEPIO on this important venture and valuable service to WVU athletes," Professor Darko Velichkovski, Director of Mon Hills Music Group and WVU Music Industry Program said. "The VEEPIO's leadership team - Grant Wiley, Najee Goode and Jonathan Ohliger – are all not only WVU graduates but outstanding WVU football program alumni, and it is always a pleasure to work with those who understand our state, our people, our university, and that "once a Mountaineer, always a Mountaineer" is not just a slogan, but our way of life."
To this end, Mon Hills Music Group has created a new record label, Climb Records, which will join its group of two existing labels, Mon Hills Records and Go 1st Records. In collaboration with VEEPIO, Climb Records will be operated and managed as a music production, artist representation and record label platform for WVU student-athletes pursuing commercial opportunities in the music industry field.
"Grant, Najee and Jon understand and value West Virginia and WVU, just like we at Mon Hills Music Group do, and they also understand our student-athletes, are deeply embedded in the athletes commercialization business, and have created a powerful fintech platform for that business," Velichkovski added. "Mon Hills Music Group's collective expertise and experience in the music industry systems, production and practices will further VEEPIO's commercial reach and will expand the scope of commercial possibilities for WVU athletes.
"The music industry, as a multi-billion dollar international business, is full of business opportunities that musically inclined WVU student-athletes may want to explore. Mon Hills Music Group and its Climb Records label, in collaboration with VEEPIO and its team, is now here to help them pursue and capture those types of opportunities. We are looking forward to working with and empowering many of our WVU student-athletes in this area."
"We are excited about this partnership with Mon Hills Music Group to bring this generation of WVU athletes the ability to explore and extend their talents in the music industry," Grant Wiley, VEEPIO's Chief of Culture and WVU Sports Hall of Famer said. "Athletes, in this day and age, have multiple talents, and because of technology they have been able to explore and build those talents on their own, but now, with this partnership, our athletes can take it even further. We want the present and future generations of WVU student-athletes to know that WVU is continuing to provide them with resources to be successful in all areas of their lives, not just in sports."
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