Jeff Guckert joined the Mountaineer football staff in May 2022 as the assistant director of creative video.
At WVU, Guckert is responsible for writing, producing and directing the football program’s video projects, ranging from recruiting materials, web features and hype videos. He will assist with the oversight, production and management of content for the football program’s social media platforms and digital information strategies. He also will creatively work to develop innovative digital and social media strategies to increase engagement with fans.
Guckert comes to WVU after serving as the video production graduate assistant at Utah for the past year. He was the lead creator for Utah lacrosse, creating and managing media shoots and mentoring interns on creative content development. He covered multiple games each week and engaged in pre and post-match production to put media together in order to cover the content and stories of the program.
Guckert founded his own company in 2020 to build and promote brand image for multiple businesses. He collaborated with the key business stakeholders to determine the vision, project goals in order to produce media.
Guckert earned his bachelor’s degree in health from Utah in 2022. He also was accepted into the Lassonde Entrepreneur Institute at Utah, a competitive entrepreneur program for student innovators and creators.
He was a member of the Utes lacrosse team for a year before he was forced to retire due to injury. He served as a manager for a year, assisting the director of operations with the equipment operations and overseeing the student equipment mana
