West Virginia University Athletics

Jake Herron is the associate director of creative content for the Mountaineer football program.

At WVU, he develops, builds and creates the identity for the football program used in the recruitment of prospective student-athletes. He will work with the staff to develop graphics and creative assets for use on social platforms, on-campus and off-campus recruitment. He also will work closely with the coaching staff to develop recruiting plans and supporting graphics for selling the program’s vision.

Herron came to West Virginia in June 2022 after serving as a graphic designer for the Penn State football staff. He created graphics for social media, game day, match-up and statistical graphics for the Nittany Lion football program. He collaborated with the creative graphics staff on keeping a consistent brand throughout the football program. Herron also created personalized, generic and specialized graphics used in the recruiting process. He directed player photoshoots, recruiting photoshoots and designs graphics for facility graphics. He also created national signing day branding, design elements and social media graphics used in the announcement of signing class.

He also earned valuable experience as a freelance graphic designer (2020-21) with the Pitt women’s basketball program and a graphic designer intern (2020 summer) with Pitt Athletics. He also oversaw numerous design projects for area high schools in Western Pennsylvania.

Herron earned his bachelor’s degree in graphic design from California University of Pennsylvania in 2021.