Teddy Hughes has been on the Mountaineer football staff as the associate director of creative design since January 2021.
He oversees the area of graphic design for the promotion of the football program, including a heavy emphasis on recruiting. He produces content and materials that highlight and communicate information about the program on a variety of platforms, including print, web, social media and internal team distribution.
Hughes works with the associate director of recruiting strategy and the recruiting and social media teams to produce creative and innovative content for prospective student-athletes. He creates graphics, develops conceptual ideas/designs and various visual materials for promotional/marketing purposes such as brochures, posters, flyers, web pages and media.
Hughes assists with the media, marketing and motivational strategy for the football program. He also assists in determining creative direction for projects, social media, and promotional material.
At USA Football, he helped develop unique and engaging content-based graphics to help drive fan engagement on its social media platforms and web site. He collaborated with the marketing and creative departments to foster ideas and execute projects to conceptualize ideas and strategy to support sponsor initiatives, including presentation decks and asset mockups.
Prior to that, Hughes served as the creative director for football at Walsh University and as a graphic designer for three years for the athletics department. He oversaw the creative direction of the football program, including identity and developing creative assets. He coordinated photography and content creating for social media platforms.
A native of Akron, Ohio, Hughes earned a bachelor’s degree in computer science and one in graphic design from Walsh University in 2020.
