Subaru of Morgantown, Ford Lincoln of Morgantown and Chrysler Dodge Jeep Ram Fiat of Morgantown Named the Official Hometown Auto Group of WVU Athletics
January 05, 2026 12:58 PM | General
MORGANTOWN, W. Va. – Subaru of Morgantown, Ford Lincoln of Morgantown and Chrysler Dodge Jeep Ram Fiat of Morgantown announced today a new 4-year partnership with West Virginia Athletics and Mountaineer Sports Properties. The partnership, running through the completion of the future 2028-2029 season, marks the West Virginia dealership group as the Official Hometown Auto Group of WVU Athletics.
"Subaru of Morgantown, Ford Lincoln of Morgantown and Chrysler Dodge Jeep Ram Fiat of Morgantown provide a wide selection of vehicles and service to Mountaineer fans every day," WVU Vice President and Director of Athletics Wren Baker said. "We are grateful for their commitment to our athletic department and look forward to a strong partnership for years to come."
"West Virginia Athletics is an important part of the fabric of Morgantown and the entire state," said Eric Kinkead, General Manager. "We're thrilled to support West Virginia Athletics and the fantastic Mountaineer student athletes, and we look forward to engaging with WVU fans."
In addition to the official designation, the partnership will also provide advanced data and digital solutions including year-round web banners on WVUSports.com and digital retargeting campaigns powered by Fan365.
Subaru of Morgantown, Ford Lincoln of Morgantown and Chrysler Dodge Jeep Ram Fiat of Morgantown will receive visibility on digital and static in-venue signage across WVU's football, basketball and baseball venues.
The Official Hometown Auto Group of WVU Athletics will also have entitlement to the men's basketball coaches show as well as in-game radio spots during Mountaineer Football and Men's Basketball broadcasts.
"We're thrilled to partner with Subaru of Morgantown, Ford Lincoln of Morgantown and Chrysler Dodge Jeep Ram Fiat of Morgantown to connect WVU fans to their dealerships and are proud to name Atlantic Coast Automotive the Official Hometown Auto Group of WVU Athletics," said Evan Hawkins, General Manager of Mountaineer Sports Properties.
Mountaineer Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for West Virginia Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of the Mountaineers.
About Atlantic Coast Automotive
Subaru of Morgantown, Ford Lincoln of Morgantown, and Chrysler Dodge Jeep Ram Fiat of Morgantown are the region's leading providers of new and pre-owned vehicles and automotive service, serving the Morgantown community and surrounding areas. Located here in town, the dealerships are committed to delivering outstanding customer service and are proud members of the Atlantic Coast Automotive family, a premier automotive group dedicated to supporting local communities.
About West Virginia Athletics
The Department of Intercollegiate Athletics at West Virginia University sponsors 18 varsity sports with more than 500 student-athletes competing in baseball, men's and women's basketball, women's cross country, football, men's golf, women's gymnastics, women's indoor and outdoor track, rifle, men's and women's soccer, men's and women's swimming and diving, women's tennis, women's volleyball, women's rowing and wrestling. As a member of a Power 4 conference, WVU Athletics competes in the Big 12 Conference in all sports except men's soccer (Sunbelt Conference) and rifle (Great American Rifle Conference) and strives in its athletics program for national excellence and prominence.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
"Subaru of Morgantown, Ford Lincoln of Morgantown and Chrysler Dodge Jeep Ram Fiat of Morgantown provide a wide selection of vehicles and service to Mountaineer fans every day," WVU Vice President and Director of Athletics Wren Baker said. "We are grateful for their commitment to our athletic department and look forward to a strong partnership for years to come."
"West Virginia Athletics is an important part of the fabric of Morgantown and the entire state," said Eric Kinkead, General Manager. "We're thrilled to support West Virginia Athletics and the fantastic Mountaineer student athletes, and we look forward to engaging with WVU fans."
In addition to the official designation, the partnership will also provide advanced data and digital solutions including year-round web banners on WVUSports.com and digital retargeting campaigns powered by Fan365.
Subaru of Morgantown, Ford Lincoln of Morgantown and Chrysler Dodge Jeep Ram Fiat of Morgantown will receive visibility on digital and static in-venue signage across WVU's football, basketball and baseball venues.
The Official Hometown Auto Group of WVU Athletics will also have entitlement to the men's basketball coaches show as well as in-game radio spots during Mountaineer Football and Men's Basketball broadcasts.
"We're thrilled to partner with Subaru of Morgantown, Ford Lincoln of Morgantown and Chrysler Dodge Jeep Ram Fiat of Morgantown to connect WVU fans to their dealerships and are proud to name Atlantic Coast Automotive the Official Hometown Auto Group of WVU Athletics," said Evan Hawkins, General Manager of Mountaineer Sports Properties.
Mountaineer Sports Properties, the locally based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for West Virginia Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of the Mountaineers.
About Atlantic Coast Automotive
Subaru of Morgantown, Ford Lincoln of Morgantown, and Chrysler Dodge Jeep Ram Fiat of Morgantown are the region's leading providers of new and pre-owned vehicles and automotive service, serving the Morgantown community and surrounding areas. Located here in town, the dealerships are committed to delivering outstanding customer service and are proud members of the Atlantic Coast Automotive family, a premier automotive group dedicated to supporting local communities.
About West Virginia Athletics
The Department of Intercollegiate Athletics at West Virginia University sponsors 18 varsity sports with more than 500 student-athletes competing in baseball, men's and women's basketball, women's cross country, football, men's golf, women's gymnastics, women's indoor and outdoor track, rifle, men's and women's soccer, men's and women's swimming and diving, women's tennis, women's volleyball, women's rowing and wrestling. As a member of a Power 4 conference, WVU Athletics competes in the Big 12 Conference in all sports except men's soccer (Sunbelt Conference) and rifle (Great American Rifle Conference) and strives in its athletics program for national excellence and prominence.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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