The game was born in 1921 as San Diego’s challenge to the Rose Bowl in Pasadena and pitted a team from the West against an Eastern power, where most of the good football teams then were located. The first game saw tiny Centre College, from Danville, Kentucky, rout Arizona 38-0 in a driving rainstorm before a much-smaller-than-expected crowd. In fact, the $2,000 in gate receipts for the game fell $23,000 below expectations, causing promoters to use a $25,000 insurance policy to cover its losses.
Consequently, to say the game was on shaky financial ground is the mother of all understatements!
West Virginia was promised $12,000 to cover its travel expenses from Morgantown to San Diego, while Gonzaga, from Spokane, Washington, was given $5,000 for its 1,200-mile trek down the coast.
The financials for the game, published afterward, were an interesting study in wishful thinking. Tickets were priced at $1, $2 and $3 based upon seat location, and if every seat in City Stadium was sold that would net the game approximately $40,000 in total proceeds.
Subtracting the $17,000 for the teams’ travel expenses and $7,000 allocated for game promotion, an estimated $16,000 was left for everyone to share.
The promoters were guaranteed 10% of the proceeds, or an estimated $1,600, leaving the rest to be divvied up between the two teams and the San Diego Amusement and Recreation Association, which was responsible for various amateur sporting events in the city.
This was the fuzzy math game promoters sold to West Virginia athletic director Harry Stansbury in convincing him to bring his undefeated football team across the country to play Gonzaga, an unknown in football circles. Gonzaga, despite playing football for just two years, was being hailed as “the Notre Dame of the West Coast” because its coach was former Irish All-American quarterback Charles Dorals.
Houston Stockton, the grandfather of NBA great John Stockton, was Gonzaga’s best player and the Bulldogs were known as a passing team that scored the majority of their 201 points in the third and fourth quarters. Gonzaga lost 10-7 to Washington State, one of five college teams they faced that season. Their other defeat was to Multnomah Athletic Club, not to be confused with USC or Stanford, who were also facing Eastern teams during the holidays that year.
USC met Penn State in the Rose Bowl while Stanford arranged a game with Pitt to be played on its home field two days before the New Year. Therefore, three local football teams were taking Pullmans out to the West Coast, and West Virginia’s trip itinerary read like something out of The Iliad and The Odyssey.