Staff Directory
Taylor Garcia
- Title:
- Director of Operations and Strategic Engagement - Gold & Blue Enterprises, Inc.
- Email:
- Phone:
- (304) 288-0138
Taylor Garcia joined West Virginia University Athletics after being named the director of operations and strategic engagement for Gold & Blue Enterprises, Inc. in September 2025.
Garcia previously served as the director of NIL & strategic initiatives for Country Roads Trust. In this role, she led day-to-day operations across name, image and likeness (NIL), events, partnerships and donor engagement. She also created, distributed and tracked over 300 NIL contracts for WVU student-athletes.
Garcia earned a B.A. in communication from the University of New Mexico.
Garcia previously served as the director of NIL & strategic initiatives for Country Roads Trust. In this role, she led day-to-day operations across name, image and likeness (NIL), events, partnerships and donor engagement. She also created, distributed and tracked over 300 NIL contracts for WVU student-athletes.
Garcia earned a B.A. in communication from the University of New Mexico.
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