Staff Directory

Reed Collins

Title:
Director of Creative Content
Email:
Phone:
(304) 293-4194

Reed Collins has been the director of creative content for West Virginia Department of Intercollegiate Athletics since April 2026 after serving as the assistant director of creative video for WVU football since July 2025.

Collins assists in the oversight of the athletics department's videography and photography creative efforts. One of his main areas of responsibility includes playing an integral role in the oversight of the internal media days and photo shoots for all sports.

While working with the football program, Collins wrote, produced and directed the football program’s video projects, including recruiting materials, web features and hype videos. He assisted with the oversight, production and management of content for the football program’s social media platforms and digital information strategies. He worked creatively to develop innovative digital and social media strategies to increase engagement with fans.

He came to WVU from Mississippi State, where he was the director of creative video. Working with all sports, Collins was responsible for the oversight of primary creative video. His duties consisted of mentoring creative video students, maintaining brand look and ideal messaging for the fanbase and tracking and growing social engagement.

He also spent time at Lenoir-Rhyne as the creative video director. Collins led the execution on all digital content for the Bears athletic programs by guiding the creative team to create, design and execute content and strategy while assisting in the overall website and social media strategy.

The Farmington, Minnesota, native earned his associate’s degree from Ellsworth Community College, where he was a member of the baseball team. In his career, he was a two-time academic all-region second-team honoree and a participant in the 2018 International Power Showcase Home Run Derby. He transferred to Lake Erie College in 2019 where he finished his baseball career in 2021 and earned a bachelor’s degree in sport management marketing in December 2021.