MORGANTOWN, W. Va. – West Virginia Athletics and Mountaineer Sports Properties announced today the addition of Swilled Dog to the Mountaineer family, naming the West Virginia-owned craft distiller as the "Official Bourbon of WVU Athletics" in a multi-year partnership.

Founded and owned by proud WVU alumnus Brooke Glover, Swilled Dog is deeply connected in the state and university, and embodies the values of Mountaineer grit, resilience and pride.

"Swilled Dog's local roots, purpose and passion make it a highly respected brand not only within the Mountaineer fanbase but all across our great state," said Wren Baker, WVU Vice President and Director of Athletics. "Brooke Glover and Swilled Dog are great representatives of this University and locally owned businesses in West Virginia, and I can't think of a better partner to become our first in the spirits category."

Swilled Dog is an award-winning distillery based in nearby Upper Tract, West Virginia. In addition to being named the 2024 DISCUS Craft Distiller of the Year, their bourbons and spirits continue to win top honors on both national and international stages.

Glover and Swilled Dog also show a high level of commitment to philanthropic giving, supporting animal shelters, rescue flights, and community causes. Their work in West Virginia communities solidifies philanthropy as a core part of their business and aligns them with WVU's land-grant mission to uplift communities through meaningful impact.

"As a West Virginia alumnus and business owner that distills and produces award-winning craft spirits in West Virginia, I'm beyond proud to see Swilled Dog align so closely with Mountaineer Athletics," stated Glover. "Every bottle we produce tells a story of West Virginia craftsmanship, passion and excellence, and we're ecstatic to share that story with Mountaineers across the nation."

Swilled Dog operates a 20,000-square foot distillery in the beautiful Appalachian Mountains of West Virginia and has retail partners that offer and ship to 45 states across the country, offering the ability to put the WVU Athletics and Swilled Dog brands into the hands of fans and alumni from coast to coast.

In addition to their official partner designation and status as a Gold and Blue partner of the Mountaineers, Swilled Dog will also benefit from radio advertisements during WVU Athletics broadcasts, digital and static in-venue signage at Mountaineer sporting events, targeted digital ad campaigns through Learfield's Fan365 offering, and use of intellectual property including WVU Athletics logos and marks.

"Brooke's success as WVU alumnus, local business owner and award-winning distiller make her and Swilled Dog an ideal brand partner and we couldn't be happier to name them the Official Bourbon of WVU Athletics," added Evan Hawkins, General Manager of Mountaineer Sports Properties. "WVU Athletics and Swilled Dog together make a perfect brand fit, and I can't wait to see the full potential of our partnership as we work to deliver these two great brands from the Mountaineer State to WVU fans everywhere."

With the launch of their partnership, Swilled Dog will release licensed, co-branded bottles of their craft bourbon featuring WVU logos and marks beginning in August. Swilled Dog products and merchandise are available for purchase online at www.swilleddog.com.

WVU Athletics and Swilled Dog worked closely to develop this partnership with WVU's Brand and Trademark Licensing Office, athletics multimedia rights holder Mountaineer Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – and CLC, a division of Learfield and WVU's exclusive trademark licensing agent.

Swilled Dog and West Virginia University encourage fans 21+ to drink responsibly.

About Swilled Dog
Founded in 2016, Swilled Dog operates a 20,000 sq ft craft distillery and tasting room in Upper Tract, West Virginia, dedicated to producing bold, award-winning spirits that reflect the pride and resilience of the Mountain State. As the Official Bourbon of WVU Athletics, Swilled Dog has crafted an exclusive WVU-branded bourbon line that celebrates the spirit of Mountaineer Nation—both on game day and every day in between.  Swilled Dog's commitment to quality has earned national and international acclaim, including top honors at the San Francisco World Spirits Competition and the World Whiskeys Awards. With deep roots in West Virginia and a strong sense of purpose, Swilled Dog proudly donates a portion of proceeds to animal welfare causes and other community-driven initiatives.  Learn more at swilleddog.com.

About West Virginia Athletics
The Department of Intercollegiate Athletics at West Virginia University sponsors 18 varsity sports with more than 500 student-athletes competing in baseball, men's and women's basketball, women's cross country, football, men's golf, women's gymnastics, women's indoor and outdoor track, rifle, men's and women's soccer, men's and women's swimming and diving, women's tennis, women's volleyball, women's rowing and wrestling. As a member of a Power 4 conference, WVU Athletics competes in the Big 12 Conference in all sports except men's soccer (Sunbelt Conference) and rifle (Great American Rifle Conference) and strives in its athletics program for national excellence and prominence.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.