Gold & Blue Enterprises Adds TwoPoints to GBE Partner Network
September 01, 2026 09:52 AM | General
TwoPoints will direct 25% of all profits from GBE-referred customers to Gold & Blue Enterprises
MORGANTOWN, W.Va. - Gold & Blue Enterprises (GBE) announced that TwoPoints has joined the GBE Partner Network, adding a platform that helps organizations turn customer and employee input into focused business improvements through AI-assisted surveys, insights and recommendations.
Through the relationship, TwoPoints will direct 25% of all profits from GBE-referred customers to Gold & Blue Enterprises, creating a recurring revenue stream that directly benefits GBE and its work to strengthen WVU Athletics.
"The GBE Partner Network is designed to help participating businesses grow while creating sustainable support for WVU Athletics," Don Robinson, CEO of Gold & Blue Enterprises, said. "TwoPoints gives organizations a practical way to hear from the people closest to a problem, identify what matters and make improvements. We use it internally and are so convinced of its value that we wanted to give our stakeholders an opportunity to benefit as well. This relationship adds a differentiated capability to the network, while also providing a direct return for Gold & Blue Enterprises."
In addition to its use by GBE, WVU Athletics is also partnering with TwoPoints to launch a game day listening program for the 2026 football season to improve the fan experience at Milan Puskar Stadium.
TwoPoints starts with two points: what an organization is trying to improve and who has the knowledge it needs. From there, the platform helps learn from customers and employees, generates insights based on their feedback, recommends actions, and tracks progress in solving the problems identified. TwoPoints supports focused learning and action around business operations, customer experience, employee experience and events.
"Organizations rarely lack feedback. The harder problem is turning what customers, employees and other stakeholders know into decisions and measurable outcomes," Mark Wise, co-founder and CEO of TwoPoints, said. "Through the GBE Partner Network, TwoPoints can help more organizations close that gap and solve real business problems while also supporting Gold & Blue Enterprises and WVU Athletics."
Participating organizations can use TwoPoints to identify process bottlenecks, improve customer and employee experiences, support organizational change and learn quickly from events. An initial engagement can focus on one business question and one relevant audience, then expand into repeatable listening, learning and action loops. Get started by visiting twopoints.com/wvugbe
Businesses and organizations interested in the GBE Partner Network can learn more at goldandblueenterprises.com.
About TwoPoints
TwoPoints is a platform for organizational listening, learning and action. It helps leaders ask the right people the right questions, turning customer and employee insights into business outcomes. TwoPoints combines AI-driven speed with consulting-grade execution to improve business operations, customer experience, employee experience and events. Visit twopoints.com to learn more.
About Gold & Blue Enterprises
Gold & Blue Enterprises advances WVU Athletics through strategic initiatives designed to enhance the student-athlete experience, drive success in competition and strengthen the Mountaineers' position in the evolving Name, Image and Likeness landscape. By helping develop a sustainable NIL and revenue-generating ecosystem, GBE supports Mountaineer student-athletes and positions WVU as a national leader in the future of collegiate athletics. Visit goldandblueenterprises.com to learn more.
Through the relationship, TwoPoints will direct 25% of all profits from GBE-referred customers to Gold & Blue Enterprises, creating a recurring revenue stream that directly benefits GBE and its work to strengthen WVU Athletics.
"The GBE Partner Network is designed to help participating businesses grow while creating sustainable support for WVU Athletics," Don Robinson, CEO of Gold & Blue Enterprises, said. "TwoPoints gives organizations a practical way to hear from the people closest to a problem, identify what matters and make improvements. We use it internally and are so convinced of its value that we wanted to give our stakeholders an opportunity to benefit as well. This relationship adds a differentiated capability to the network, while also providing a direct return for Gold & Blue Enterprises."
In addition to its use by GBE, WVU Athletics is also partnering with TwoPoints to launch a game day listening program for the 2026 football season to improve the fan experience at Milan Puskar Stadium.
TwoPoints starts with two points: what an organization is trying to improve and who has the knowledge it needs. From there, the platform helps learn from customers and employees, generates insights based on their feedback, recommends actions, and tracks progress in solving the problems identified. TwoPoints supports focused learning and action around business operations, customer experience, employee experience and events.
"Organizations rarely lack feedback. The harder problem is turning what customers, employees and other stakeholders know into decisions and measurable outcomes," Mark Wise, co-founder and CEO of TwoPoints, said. "Through the GBE Partner Network, TwoPoints can help more organizations close that gap and solve real business problems while also supporting Gold & Blue Enterprises and WVU Athletics."
Participating organizations can use TwoPoints to identify process bottlenecks, improve customer and employee experiences, support organizational change and learn quickly from events. An initial engagement can focus on one business question and one relevant audience, then expand into repeatable listening, learning and action loops. Get started by visiting twopoints.com/wvugbe
Businesses and organizations interested in the GBE Partner Network can learn more at goldandblueenterprises.com.
About TwoPoints
TwoPoints is a platform for organizational listening, learning and action. It helps leaders ask the right people the right questions, turning customer and employee insights into business outcomes. TwoPoints combines AI-driven speed with consulting-grade execution to improve business operations, customer experience, employee experience and events. Visit twopoints.com to learn more.
About Gold & Blue Enterprises
Gold & Blue Enterprises advances WVU Athletics through strategic initiatives designed to enhance the student-athlete experience, drive success in competition and strengthen the Mountaineers' position in the evolving Name, Image and Likeness landscape. By helping develop a sustainable NIL and revenue-generating ecosystem, GBE supports Mountaineer student-athletes and positions WVU as a national leader in the future of collegiate athletics. Visit goldandblueenterprises.com to learn more.
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