WVU Athletics Launches Let's Go! Rewards in WVU Sports Mobile App
August 27, 2026 10:00 AM | General
New fan loyalty program powered by Homecrowd rewards Mountaineer fans for everyday purchases while creating new opportunities to support WVU Athletics.
MORGANTOWN, W.Va. – West Virginia University Athletics today announced the launch of Let's Go! Rewards, a new fan loyalty program that gives Mountaineer fans the opportunity to earn points through everyday purchases and redeem them for exclusive WVU Athletics prizes, merchandise, experiences and more.
Powered by Homecrowd and integrated directly into the newly refreshed WVU Sports App, Let's Go! Rewards provides fans with a simple new way to turn the purchases they already make into opportunities to engage with the Mountaineers.
Fans can get started by navigating to "Rewards" within the WVU Sports App and securely linking their credit and debit cards. Once enrolled, fans can shop as they normally would at participating local and national businesses and automatically earn Let's Go! Rewards points on eligible purchases, all at no additional cost.
"This is an exciting opportunity for us to provide real value to our fans while creating another meaningful way for them to engage with West Virginia Athletics," Senior Associate Athletics Director for Marketing Erin Gibson said. "Mountaineer Nation supports our programs in so many different ways, and Let's Go! Rewards allows us to recognize that loyalty beyond the traditional game-day experience. Fans can earn rewards through purchases they are already making and, in turn, unlock unique opportunities to connect with our teams, student-athletes and department."
Earn Points. Get Rewarded.
Fans can earn points through eligible purchases at participating businesses, along with special promotions and other engagement opportunities throughout the year. Points can then be redeemed within the Let's Go! Rewards platform for a growing collection of Mountaineer rewards, including merchandise, tickets, memorabilia and exclusive experiences.
New participating businesses, promotions and rewards will be added regularly, creating new opportunities for fans to earn and redeem points throughout the year.
Supporting the Mountaineers Through Everyday Spending
Beyond rewarding fans, Let's Go! Rewards creates a new way for everyday spending to benefit WVU Athletics at no additional cost. Eligible purchases at participating businesses generate support for the department while simultaneously earning Let's Go! Rewards points, creating a mutually beneficial connection between Mountaineer Nation, participating businesses and WVU Athletics.
The launch is part of a broader effort by Gold & Blue Enterprises (GBE) and Mountaineer Sports Properties to develop innovative revenue opportunities that harness the power of the WVU brand and the loyalty of Mountaineer Nation.
For participating businesses, Let's Go! Rewards provides a new way to reach and build loyalty with the Mountaineer fan base while supporting WVU Athletics. The program will feature local and national businesses, allowing fans to participate whether they live in Morgantown, elsewhere in West Virginia or across the country. Businesses interested in connecting with Mountaineer Nation as a participating Let's Go! Rewards merchant can learn more and submit their interest through this form.
"Our fans' connection to West Virginia University doesn't stop when a game ends, and we wanted a program that reflects that," Gold & Blue Enterprises CEO Don Robinson said. "Together with Mountaineer Sports Properties, Gold & Blue Enterprises is focused on finding innovative ways to bring fans and businesses together to create value for everyone involved. Let's Go! Rewards is another example of how the everyday support of Mountaineer Nation can be transformed into meaningful, sustainable revenue that helps move WVU Athletics forward."
Fans can get started by downloading or updating the WVU Sports App and selecting "Rewards." Once enrolled, it's simple: shop like normal, earn points and get rewarded. Additional participating businesses, promotions and exclusive rewards will be announced monthly.
About Homecrowd
Homecrowd is a fan engagement platform designed to help college athletic programs reward everyday fans through secure card-linked offers, online shopping rewards and exclusive experiences. By connecting fan spending directly to schools, Homecrowd strengthens community partnerships while creating new opportunities for athletic departments, businesses and fans.
Powered by Homecrowd and integrated directly into the newly refreshed WVU Sports App, Let's Go! Rewards provides fans with a simple new way to turn the purchases they already make into opportunities to engage with the Mountaineers.
Fans can get started by navigating to "Rewards" within the WVU Sports App and securely linking their credit and debit cards. Once enrolled, fans can shop as they normally would at participating local and national businesses and automatically earn Let's Go! Rewards points on eligible purchases, all at no additional cost.
"This is an exciting opportunity for us to provide real value to our fans while creating another meaningful way for them to engage with West Virginia Athletics," Senior Associate Athletics Director for Marketing Erin Gibson said. "Mountaineer Nation supports our programs in so many different ways, and Let's Go! Rewards allows us to recognize that loyalty beyond the traditional game-day experience. Fans can earn rewards through purchases they are already making and, in turn, unlock unique opportunities to connect with our teams, student-athletes and department."
Earn Points. Get Rewarded.
Fans can earn points through eligible purchases at participating businesses, along with special promotions and other engagement opportunities throughout the year. Points can then be redeemed within the Let's Go! Rewards platform for a growing collection of Mountaineer rewards, including merchandise, tickets, memorabilia and exclusive experiences.
New participating businesses, promotions and rewards will be added regularly, creating new opportunities for fans to earn and redeem points throughout the year.
Supporting the Mountaineers Through Everyday Spending
Beyond rewarding fans, Let's Go! Rewards creates a new way for everyday spending to benefit WVU Athletics at no additional cost. Eligible purchases at participating businesses generate support for the department while simultaneously earning Let's Go! Rewards points, creating a mutually beneficial connection between Mountaineer Nation, participating businesses and WVU Athletics.
The launch is part of a broader effort by Gold & Blue Enterprises (GBE) and Mountaineer Sports Properties to develop innovative revenue opportunities that harness the power of the WVU brand and the loyalty of Mountaineer Nation.
For participating businesses, Let's Go! Rewards provides a new way to reach and build loyalty with the Mountaineer fan base while supporting WVU Athletics. The program will feature local and national businesses, allowing fans to participate whether they live in Morgantown, elsewhere in West Virginia or across the country. Businesses interested in connecting with Mountaineer Nation as a participating Let's Go! Rewards merchant can learn more and submit their interest through this form.
"Our fans' connection to West Virginia University doesn't stop when a game ends, and we wanted a program that reflects that," Gold & Blue Enterprises CEO Don Robinson said. "Together with Mountaineer Sports Properties, Gold & Blue Enterprises is focused on finding innovative ways to bring fans and businesses together to create value for everyone involved. Let's Go! Rewards is another example of how the everyday support of Mountaineer Nation can be transformed into meaningful, sustainable revenue that helps move WVU Athletics forward."
Fans can get started by downloading or updating the WVU Sports App and selecting "Rewards." Once enrolled, it's simple: shop like normal, earn points and get rewarded. Additional participating businesses, promotions and exclusive rewards will be announced monthly.
About Homecrowd
Homecrowd is a fan engagement platform designed to help college athletic programs reward everyday fans through secure card-linked offers, online shopping rewards and exclusive experiences. By connecting fan spending directly to schools, Homecrowd strengthens community partnerships while creating new opportunities for athletic departments, businesses and fans.
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