MORGANTOWN, W.Va. – The NIL Store powered by Campus Ink has announced the West Virginia NIL Store has launched, providing officially licensed merchandising opportunities for Mountaineer student-athletes.

Additionally, the NIL Store has partnered with the Country Roads Trust, which will further extend earning opportunities for Mountaineer athletes via its collective program.

In coordination with West Virginia's INFLCR Exchange, the NIL Store powered by Campus Ink has launched a complete NIL merchandise platform for WVU student-athletes featuring officially licensed NIL apparel.

Through the website, every athlete signed up will possess a personalized locker room which will house their merchandise. 

The NIL Store team handles all the creative, product creation, design, marketing, fulfillment and customer service for its student-athletes. Additionally, the NIL Store works directly with student-athletes to educate them on merchandising, marketing and sales trends to develop strategies for optimal success.

The NIL Store network of schools with open stores include Illinois, Indiana, Purdue, LSU, Duke, Penn State, Mizzou, Mississippi State, Maryland, Michigan State, Virginia Tech, Syracuse, UConn, Iowa State, Northwestern, Rutgers and more.
 
ABOUT CAMPUS INK AND THE NIL STORE
Backed by Mark Cuban, Campus Ink expanded into the Name, Image, Likeness (NIL) space in 2021 and launched the NIL Store, which serves as a merchandising solution for student-athletes and schools across the country. The NIL Store operates with the firm belief that every student-athlete has an opportunity to capitalize on their NIL and should earn industry-leading payouts. Campus Ink was founded in 1947 on the campus of the University of Illinois and was reimagined in 2015 with an office in downtown Chicago and a production facility in Urbana, Ill., where the company handles all of its own production and fulfillment.