Lyons is eyeing exterior work to the WVU Coliseum, including re-landscaping between the Coliseum and the new Olympic Sports Performance Center, a redesign of the Coliseum sidewalk and new exterior lighting. He envisions one day having gold and blue lighting outside the Coliseum during night games, or perhaps changing the color to pink for a Breast Cancer Awareness game.
Another major project Lyons would love to tackle at some point is additional premium seating at Milan Puskar Stadium, although that project will require significant private support to undertake.
“We are all in this together; it takes everyone,” Lyons explained. “It’s the Time2Climb program, it’s supporting the Mountaineer Athletic Club and it’s purchasing football and men’s basketball season tickets.”
For instance, an increase of 10,000 football season tickets sold would equate to about $4 million per year in additional revenue for the athletics department.
“If you add that up over a five-year period, that’s a significant amount of money,” Lyons pointed out. “We’re seeing that happen right now at Iowa State with what Matt Campbell has been able to do with the Cyclones’ program, and Iowa State fans are responding.”
We saw what a big boost the Basketball Practice Facility gave to men’s and women’s basketball, and Lyons anticipates the ongoing Milan Puskar Center and Milan Puskar Stadium improvements will do similar things for Neal Brown’s Mountaineer football program.
He believes something similar can happen for many of West Virginia’s Olympic sports programs once the Olympic Sports Performance Center is completed.
“If we want to be an elite program we need everyone involved, and every little bit helps. We’ve bumped up the MAC participation level some with our Time2 Climb campaign, but we need that number to be 14 or 15,000. We need Mountaineer Nation to become more involved,” Lyons said.
Lyons added, “In order to recruit the type of athletes we need to be successful in the Big 12 and on a national level, we needed to make these facility improvements. And we need these improvements to continue.
“My vision has been, ‘If we build it, they will come,’” he concluded.