Erin McClafferty

Erin McClafferty

Assistant Director of Athletic Marketing

Phone: 293-3086

Erin McClafferty joined the WVU Department of Intercollegiate Athletics in 2014 and most recently was named the Assistant Director of Athletic Marketing in March 2016.
McClafferty is responsible for the marketing, promotion and in-game entertainment of WVU’s ticketed varsity sports, while also assisting with game day promotional activities for football and men’s basketball.
McClafferty previously served as a graduate assistant from 2014-16 where she directed in-game audio and visual production for baseball, volleyball, men’s soccer and wrestling, while also coordinating script and timing elements for football, men’s basketball, baseball, men’s soccer and wrestling.
As a student at Arizona State, McClafferty served as a marketing and game experience assistant from 2012-14. She oversaw all marketing, revenue generation and game experience for wrestling, as well as directing on-court promotions and entertainment for women’s basketball.
The Kent, Ohio, native graduated from Arizona State in 2014 with concurrent bachelor’s degrees in business communication and business legal studies. She will be graduating from West Virginia in 2016 with a master’s degree in sport management.