Russell Luna returns for his third year as West Virginia’s associate director of athletic communications after joining the office in September 2014. Luna handles all communications efforts for the Mountaineer women's basketball program.
During his tenure at West Virginia, Luna has helped promote All-America campaigns for WNBA first round pick Bria Holmes. Holmes was honored as a four-time All-America Honorable Mention and a 2016 Senior CLASS Award Second Team All-American. In 2014-15, senior Averee Fields was named a Haier America Achievement Award winner and a CoSIDA Academic All-America Second Team honoree.
Prior to his arrival at WVU, Luna spent two years as the assistant director of athletic communications at his alma mater Middle Tennessee. While with the Blue Raiders, Luna handled publicity for the nationally-ranked women’s basketball program, baseball, women’s tennis and assisted as the secondary contact for football. Luna promoted several athletes at MT, including baseball All-American Trent Miller and women’s basketball All-American Ebony Rowe. He also worked with Women's Basketball Hall of Fame coach Rick Insell.
Before serving in a full-time capacity with the Blue Raiders, Luna spent one year as assistant athletic media relations director at Tennessee State University. He was the contact for football, men’s basketball, tennis and track & field. While at TSU, he promoted a mid-major All-America campaign for men's basketball standout Robert Covington.
In 2010-11, Luna served as a graduate assistant at the University of Louisiana at Lafayette and interned full-time at Western Carolina University in 2009-10. As an undergraduate intern, Luna interned with various organizations including the Houston Astros and Tennessee Titans.
Luna has numerous event experience, working the past six NCAA Final Fours (two men and four women). Luna also has served as a media relations volunteer for the Music City Bowl and the NCAA Women’s Soccer College Cup.
As an active member in the College Sports Information Directors of America (CoSIDA), Luna is a member of the Capital One Academic All-America committee. He previously worked on the new media/technology committee for two years.
A native of Flintville, Tennessee, Luna graduated from Middle Tennessee State University in 2009 with a bachelor of science in electronic media communications journalism and Luna obtained his master of arts in journalism from the University of Memphis.